April 29, 2024
Smalls Sliders has appointed Donald “Don” Crocker as the brand’s chief development officer. Crocker will spearhead development strategy including identifying opportunities for expansion, partnership and enhanced market penetration as the brand is focused on disciplined growth, according to a press release.
Most recently, Crocker served as the CDO for Inspire Brands. He also spent 20 years at Chick-fil-A.
“I’ve been fortunate to work alongside some of the most high-profile, exciting brands this industry has to offer, so I can recognize a brand built for global growth when I see it,” Crocker said in the release. “With how crowded the restaurant space has become in recent years, it’s rare to see a brand really break through the way that Smalls Sliders has in such a short amount of time. I’m eager to truly bring Smalls Sliders and its distinctive product to more communities across our national footprint.”
Crocker’s immediate focus lies on leading initiatives to strengthen Smalls Sliders’ market position and foster strategic alliances that propel the brand toward large-scale growth targets.
“I am excited to have Don join our growing executive leadership team,” Maria Rivera, CEO of Smalls Sliders, said in the release. “His experience, insights, and leadership will be invaluable assets as we progress our vision, mission, and purpose. As we move toward our vision to shake up the big burger industry, no one is more prepared to support our growth in the QSR space than Don.”
Smalls Sliders has more than 200 units open or in development.
Source: Fast Casual
